In India, food safety and quality is guaranteed by the FSSAI logo guidelines and a unique 14-digit licence number that all food business operators (FBOs) must have to operate. Such measures allow consumers to make informed decisions and establish confidence in the food industry. Compliance with FSSAI logo guidelines and display of FSSAI logo and number is not a legal requirement, but also needful business practice.

Why the FSSAI Logo and Licence Number Matter

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The FSSAI logo does not represent only a picture but is an authenticity symbol as well as a quality assurance of the Food Safety and Standards Authority of India. The logo means that a product has been tested and meets the government standards of safety and hygiene. FSSAI license number rules states that this 14-digit code permits traceability and accountability in food business for a food manufacturer.

Its presence on a product or business premises also reassures consumers that their food is up to government-approved standards. In an age of heightened concerns about food safety, this is key for consumer trust and credibility.

Official Guidelines for Using the FSSAI Logo

The Food Safety and Standards (Labelling and Display) Regulations, 2020 outlines specific FSSAI Logo guidelines that FBOs must comply with.

Placement: The FSSAI logo, along with the licence number must be exhibited prominently on the label of products, preferably on the principal display panel.
Color and Contrast: The logo and licence number shall be in a colour which contrasts effectively with the background of the food package, in order to ensure readability by consumers. It does have to be in original blue, orange, and green colors, as other colors such as black and white are acceptable.
Size: The dimensions of the logo and licence number is determined by the area of the principal display panel. The dimensions for the veg/non-veg logo has also been outlined in the regulations.
Non-Retail Containers: For non-retail containers, the FSSAI logo and licence number, along with other mandatory information, must be on the container itself or on a label affixed to it.
Exemptions: Packages with a small surface area of 100 cm² or less are partly exempt from displaying the information, including the FSSAI logo and license number, although this information must be included on multi-unit packages.

Rules for Displaying the FSSAI Licence Number

The display of FSSAI logo and number is a critical part of labelling compliance. The FSSAI licence number rules states that the 14-digit number must be declared with the logo.

Clarity and Legibility: The number shall be clear, prominent, and easily legible by the consumers under normal conditions of purchase or use.
Multiple Units: Where a brand owner is not the manufacturer, packer or bottler of a product, both the brand owner licence number and the licence number of the manufacturer (or other relevant entity) must appear on the label.
Imported Foods: The FSSAI logo, along with the license number and the Name & Address of the FSSAI importer in India, should be displayed on the imported products.
E-commerce: The display of FSSAI logo and number is essential for products sold through e-commerce. The license number should be visible on the product listing page and in the digital packaging of the product.

Mistakes to Avoid in Logo and Licence Number Usage

Even unintentional errors can have serious consequences. Here are some common mistakes to avoid in order to adhere with the FSSAI logo guidelines.

Missing Information: Failing to include the logo and license number on food products is a major violation that can be punished by a fine and/or court case.
Improper Placement: Having the logo and/or number in a spot that is not readily visible or easy to read could potentially be considered non-compliant.
Wrong Font Size: By using a font size as small as below 1.5mm, the information may be partially difficult to read and prevent user compliance.
Incorrect Information: Absence of information, false or misleading information, for instance, the misuse of the FSSAI logo and number can result in severe penalties.

Benefits of Following FSSAI Logo Guidelines

Compliance with the FSSAI logo guidelines and the FSSAI licence number rules offers significant advantages to the food businesses.

Building Consumer Trust: The logo is a sign for trust, so the consumers feel confident about the quality and safety.
Legal Compliance: Being in compliance helps business in avoiding heavy fines, legal actions and even the suspension or revocation of their licence.
Enhanced Brand Reputation: The FSSAI logo is known to enhances its brand value and market reputation of a business which in turn attracts more customers and increases the sales.
Business Expansion: A lot of retailers and e-commerce platforms love to collaborate with FSSAI-certified brands as this will simplify the process of the supply chain and helps in opening up new business opportunities.

The FSSAI logo guidelines policy has been created to promote a safe and honest food environment in India for both consumers and businesses. FBOs can protect their legal position and create a reputable brand by being aware of these rules and following them.