Building a strong brand starts with protecting what makes you unique your logo, name, and tagline. With the rise of trademark registration and trademark registration online, businesses today can secure their identity faster and more efficiently. This guide explains the difference between logo and wordmark protection, the steps involved, common mistakes, and how Lawfinity helps safeguard your brand.

LOGO VS WORDMARK: WHAT SHOULD YOU REGISTER?

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When starting the trademark registration process, applicants often get confused between logo and wordmark filing.

Wordmark

A wordmark protects the text element of your brand. It ensures exclusive rights over the name regardless of font or design. This is one of the most preferred forms of trademark registration online because it provides broad protection.

Logo (Device Mark)

A logo combines text with a unique design or symbol. If your brand identity heavily depends on visuals, logo-based trademark application is essential. Registering your logo prevents others from copying your design or using confusingly similar visuals.

Most businesses choose to file both—ensuring maximum protection during trademark filing.

REGISTRATION STEPS FOR LOGOS, BRAND NAMES & TAGLINES

Whether you choose a logo or a wordmark, the trademark registration procedure remains similar. Here’s how the trademark registration online process works:

Trademark Search

Before filing, a detailed search is conducted to ensure your mark is unique. This reduces objections and improves approval chances.

Preparing the Trademark Application

Documents and details such as logo image, name, class, and applicant details are prepared. This is a crucial step in trademark filing.

Filing the Application Online

The applicant completes trademark registration online via the official IP India portal. A TM number is instantly generated.

Examination by Registrar

The registry reviews your trademark application and may issue an objection. A proper reply increases chances of acceptance.

Publication in Journal

Once accepted, the mark is published for public opposition. If no challenge is raised, it moves to the next stage.

6. Registration Certificate Issued

After completing the process, the final trademark registration certificate is granted.

COMMON MISTAKES TO AVOID

Many businesses face delays in trademark registration online due to avoidable errors:

Choosing a generic or descriptive name
Uploading a low-resolution logo
Filing in the wrong class
Ignoring objections in the trademark application
Assuming colour combinations are automatically protected
Not renewing after 10 years

Avoid these errors to ensure smooth trademark filing and quicker approval.

LAWFINITY’S BRAND PROTECTION SUPPORT

Lawfinity provides end-to-end support for trademark registration, whether you’re filing a logo, brand name, or tagline. Our experts assist with:

Comprehensive trademark search
Perfecting your trademark application
Handling objections
Monitoring your mark post–trademark registration online
Renewals and infringement action

With deep expertise in trademark filing, Lawfinity ensures your brand stays protected from day one.